Tuesday, June 19, 2012

Subtle Racial Dynamics at Play on The Apprentice

The Apprentice is one of my favourite shows. Why? It's simple. It feels like home. It reminds me of some of the tough political dynamics and intrigue that one experiences when they are working in a fast-paced, rapidly changing corporation.

The pressure is on! On The Apprentice, the cut throat competition that is usually behind the scenes and disguised in the form of subtle innuendo, is exposed and laid bare for all to see.

This was apparent during the season 4 finale and the controversy that followed it. Let me refresh your memory. Dr. Randal Pinkett, a highly educated and experienced African American business man, was crowned as The Apprentice. When all the excitement that accompanied the announcement had subsided, Donald Trump asked Randal if he felt a case could be made for Rebecca to share his title. Randal responded ....this is the Apprentice, not the Apprentii. The controversy that followed Randal's response was unprecedented in the history of The Apprent ice.

Dr. Randal Pinkett was a Rhodes Scholar. He has a Ph.D. and MBA from MIT. Combine that with over 12 years of business experience with giants like Lucent and an entrepreneurial track record. His education, business experience and track record on the show were HEAD and shoulders above Rebecca's. Compare Rebecca's 1-2 record with Randal's 3-0 record. Remember, Randal pretty well handed Rebecca her only win. Combine that with Randal's outstanding leadership skills, and his incredible likability.

Now I am not taking anything away from Rebecca. She is bright, hard working, and determined. She overcame some incredible odds and thrived under pressure. She even completed the season with a broken ankle. In the grand scheme of things, though, people seem to forget that Randal was coping with the death of his grandmother which was an even MORE traumatic experience than a broken ankle.

Now I am not taking anything away from Rebecca. She is bright, hard working, and determined. She overcame some incredible odds and thrived under pressure. She even completed the season with a broken ankle. In the grand scheme of things though, people forget that Randal was coping with the death of his grandmother which was an even MORE traumatic experience than a broken ankle.

So, was the Donald out of line when he asked Dr. Randal Pinkett to share his crown with Rebecca? Was Randal being selfish when he said no? Some writers have even gone so far as to brand Donald's question as racist. I think that this misses the mark. In my opinion, more subtle dynamics were at play that give us insight into some of the hidden barriers that African Americans face in corporate America.

It's all about perception and it's not conscious. Donald did select Randal as his Apprentice and other African Americans have done well on the show.

Remember, the age old advice that many Black parents have given to their children You have to be twice as qualified to get the same job as a White person? The Randal/Rebecca incident plays this out perfectly.

I am not for a second taking anything away from Bill Ranic. He is the Apprentice because he earned it. However, let's contrast how Randal's victory was handled with the season one finale.

This time we have African American Kwame facing off against Bill. Kwame had FAR more experience and a much solid tack record than Rebecca both on and off the show. He held a B.S. in Business Administration (University of North Carolina at Chapel Hill) and an MBA (Harvard). He had entrepreneurial experience with a number of dot coms and experience with Fortune 500 companies including solid sales and marketing experience with Procter & Gamble a stint as an Investment Manager for Goldman Sachs on Wall Street. Yet, despite all of this, was Bill asked if Kwame should share his title? No!

The results of a poll on the NBC's official web site for The Apprentice are telling:

Who would yo u have hired?

- Randal 42%
- Rebecca 58%

It is unbelievable that, despite Randal's STELLAR track record, Rebecca was STILL perceived as the better performer.

A bright and talented but relatively inexperienced Caucasian woman whose only win on the show was virtually handed to her by Randal was perceived as being more of a super-star than Randal. In fact, it boggles my mind that consideration was even given to having TWO Apprentii.

It all comes down to perception and a lot of this is not conscious. That is why it's difficult to address subtle racial dynamics in the corporate world.

Sadly, even in 2006, a person of African descent has to out perform his White co-workers by a LONGSHOT to be even CONSIDERED as an equal. On the Apprentice we once again saw that art imitates life demonstrated in FULL force. The more things change, the more they remain the same.

No. Randal was not ungracious. He was appropriately assertive in response to a ver y difficult and unexpected question. Good for you Randal!

2006 Executive Oasis International

Anne Thornley-Brown is the founder and President of Executive Oasis International, a Toronto based firm that helps executive teams in Canada, Jamaica, Asia, and Dubai design strategies to survive, thrive and grow in our turbulent economy. Their services include executive retreats, meeting facilitation, executive team building, and executive coaching.

For information about our executive retreats, please visit our web site:

Corporate Team Building for Executive Retreats by Executive Oasis International: http://www.executiveoasis.com/executiveretreats.html

For more articles by Anne Thornley-Brown, check out the Spice of the Month Accelerated Learning Ezine: http://www.thetrainingoasis.com/ezine.html


Author:: Anne Thornley-Brown
Keywords:: team building,Apprentice,executive retreats,African Americans,race relations,Diversity,Donald Trump
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