BBC Tasks

The BBC was formed in nineteen twenty six as a public company. It was recognized by an act of legislative body, Royal Charter, and a declaration about what the administration is and what the main purposes of it are. BBC has numerous objectives which it has to fulfil. Over the years he BBC has in addition become more commercialized as they are attempting to get a superior split of audience.

They have come under great external scrutiny as well as increasing commercial competitive pressures, and they know a modern business has to understand the drivers of its performance in order to prepare itself for this very tough competitive environment.

BBC has also reviewed its strategy and has made this into a system which supported their strategic business.

The BBC is a corporate body, governed by a Board of Governors, as provided for in the Charter. The independence of the BBC is noted in the preamble to the Charter and explicitly guaranteed in Clause 2.1 of the Agreement in the following terms:

The Corporation shall be independent in all matters concerning the content of its programmes and the times at which they are broadcast or transmitted and in the management of its affairs. The governing structure, both internal and regulatory, is not conducive to ensuring respect for independence in practice, notwithstanding the formal guarantee. Too much power is concentrated in the hands of the government, both directly and indirectly through its powers of appointment of the Governors. Crude interference in the running of the BBC is rare, though not unknown, but more subtle pressure undoubtedly exists and has been the subject of some debate. Despite this, it would appear that there was little support during the White Paper process in 1994 for reducing government control by establishing an independent broadcasting council to take over functions currently exercised by or by making the BBC subject to the jurisdiction of the existing ind ependent broadcasting regulators.

Their functions which include: approving clear objectives and monitoring compliance with those objectives; ensuring that the Corporation meets the highest standards of probity, propriety and value for money; and setting the overall strategy for the various services (Home, World and Commercial). For the Home Services, this strategy should ensure that the Corporations services, programmes and other activities reflect the needs and interests of the public. The Governors are also responsible for ensuring appropriate consultation with the various Councils and due regard for the views of listeners; monitoring fulfillment of legal and contractual obligations; and appointing a Director General and other senior members of management. Neither the Charter nor the Agreement sets out the appropriate relationship between the Governors and BBC officers and staff, although their respective roles have become clearer in recent years. Although it is cle ar that Governors have a legal right to assume control over programme matters, in practice they do so only in exceptional circumstances.

Another regulatory board which shapes up BBC objectives is OFCOM. OFCOM, as the independent regulator with responsibility for the UK broadcasting sector, should ensure that all public service broadcasters are effectively and transparently regulated with clearly defined public service remits. Regulation of the BBC - including the approval of new services, enforcement of the fair trading guidelines and determining whether it is achieving its public service objectives - should fall within the remit of OFCOM. It is anomalous, particularly in matters relating to competition, product placement, and undue prominence and programme standards that the BBC should fall outside the remit of OFCOM.

OFCOM should have the ability to monitor on an annual basis the commercial and market impact of the BBC's activities to ensure that excessive ma rket distortion does not occur. Furthermore the role of the Governors of the BBC should be refocused to deal with internal management and value for money rather than on regulatory functions.

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Author:: Mary Anne Winslow
Keywords:: BBC tasks
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