Global Player

With the growth of mass communication, travel and relocation, we now live in what has been called a global village. This new globalization and the cultural diversity it has created within nation states can also be seen as a threat to order as well as the above mentioned traditional family values, codes of good taste and decency. These perceived threats in turn lead to calls by both ordinary citizens and their governments for re-regulation. There is a built in conflict between change and order and it has become increasingly difficult for governments to get the balance right on regulation in the case of broadcast television as well as the media at large. BBC has to choose whether to stay home or move out to the global arena and compete globally. And this is the last dilemma they actually face. Now, the advantages of BBC for being a global player is:

More growth under BBC brand reputation sustains: The BBC has been a global broadcaster through the world service since th e early days of it development. International radio broadcasts began in 1932; by the end of the 20th century, the world service was broadcasting in over 40 languages to estimated audience of 151 million people around the world. BBC brand is one of the world's most powerful brands, respected and trusted for its quality and integrity. The funding regulation role encourages the organization to compete for attracting more worldwide audiences. Which allow the BBC Worldwide to submit to utilize the brand in order to gain max. profits ,so the BBC success as a international broadcaster to exploit its programmes on the world market through developing and humanizing to gain the respect for both quality of its programmes and its independent, realistic reporting which become with the BBC responsibilities and that what make the BBC reputation grow worldwide.

Attempt to enhance profits: the British governments have encouraged the development of the BBC's commercial activities to att empt to enhance the income. Under the direction of' John Birt's the expansion programme took off with new channels (e.g. BBC choice, BBC knowledge..) and alliances (e.g. the agreement with Discovery) that encouraged the corporation's expansion into new markets, while serious investment in new technologies particularly digital and online- diminished the available funds for existing analogue service. Through the efforts of the commercial arm of the BBC- BBC Worldwide- they will have a remit to exploit the brand in order to gain maximum returns on the BBC's assets-its programmes- to generate revenues that are reinvested in public service programming.

The BBC and its supporters would argue that the expansion programme is necessary in order to guarantee the continuing exciting of the corporation, and UK public service broadcasting, in the changing and increasingly competitive media landscape. Nevertheless, the government regulations required a proportion of programmes to b e made in the regions also holds back exports, as international viewers find them difficult to understand. The British media industry as a whole has failed to exploit new markets, allowing others to gain access. The arrival of satellite and cable chancels in the UK created a great hunger for content that was eventually filled by US broadcasters on account of the failure of UK broadcasters to supply new markets in deregulated Europe were filled by Australian companies. Within domestic TV market only 1/4 of the size of the UK 's.

The article was produced by the writer of masterpapers.com. Sharon White has many years of a vast experience in Term Papers writing and custom essays writing consulting. Get free samples of essays and courseworks and buy essays .

Author:: Sharon White
Keywords:: BBC
Post by History of the Computer | Computer safety tips